My name is Upendra Rana, and it might seem like just a name to you,but no it’s not. Upendra Rana is not just a name, it’s a story. A story that i will be revealing today.
I have never been a bright student in my academics. I somehow managed to pass with 60 percentile in my 12th. After having completed my higher education from the CBSE Board, I moved to Sahibabad in Delhi for the further education from IME college, where I completed my BCA and MCA.
While I was busy with my post-graduation, the thought of getting popular never left my mind. I wished to be known by my name, i hoped people to recognise me as their iconic character; someone they would want to become someday, someone they could give example of.
The seed of becoming famous was sown by none other but my mother. She used to visualise us, me and my brother, in every person who had achieved the things any other person would desire to have. They were those persons who would become my mother’s ideal and in no time their stories would reach us and we would be compared to them. We would be asked to behave like them, to act like them, to work like them. I did become obsessed with the dream of becoming an iconic personality, but no, this was not what I wanted.
But everytime I would see my mother’s eyes I would want to do every possible thing to keep that sparkle alive. I committed myself to do something for her for i loved her, perhaps more than myself.
Back then, the only way i could think of getting famous was by being seen in the TV randomly. Yeah, i was that immature. So there was a friend of mine, Manohar Pal, with whom i decided to watch India vs South Africa match at Firosha Kotla in Delhi. I sat amongst the Sachin’s fan in a hope to be captured by the camera and be seen on the day of telecast. I had imagined this in my head like how the people would call me telling they just saw me on the TV and I would behave like I don’t know a part of it. But boom! That didn’t happen. And the plan failed drastically. I hadn’t imagined this.
All I knew was this wasn’t going to work and I couldn’t leave it on the destiny anymore. What caused more anxiety was, I was done with my post graduation and even after my MCA degree i had no job.
The competition was at its peak where I felt that my existence is useless because the companies had decided only the candidates above 65% would be hired. I sucked academically. Not that i was of much use otherwise.
Meanwhile, I came across Digital Marketing that offered me an opportunity to get into a better career. I started working in Digital Marketing but the first three months were without pay, because I was completely raw in the field of Digital Marketing. I thought that it’s just give and take process so I should work without asking for a single penny, to enhance knowledge of Digital Marketing so that I can further make my future bright through this industry.
But still I was not much satisfied because I had invested Lacs rupees just to have a degree of MCA and I was working my ass off and getting nothing in return. This was way too disturbing for me in the journey of struggle that had just begun.
At that time I used to think, what could be the reason, then I got to know that there is no proper theory over it and that none of the Indian Writers have written a book on this subject.
So I thought that this would be a great way to get fame and it’d be helpful for the young, technical students as well. I dug deeper into this and then realized, Indian blogs are enough because blogs can help you to earn money with the help of AdSense. No one could bear the risk of writing a book, because you don’t know if it will sell or not, but blogs could do your work if you know about Digital Marketing pretty well, also the thought of people not liking my book scared me, so I started by writing my first Theory- “Silicon India Magazine.”
My first article was “Choosing A Right Career Is A Big Deal Nowadays.” A lot of people gave a positive response.
Within 10 months, it’s readership was 1.80 lakhs. I got confident. Then I started to work on my book in 2014. My first book, “The techniques of SEO 2015,” got issued in June 2015.
It became one of the bestselling books in the technical category.
After writing the book I had to face problems like the Indian publishers were declining to publish my book and most of them were asking for money.
So I decided to launch it as an Ebook. A German publisher named Bookrix helped me to do it.
Now, I’m really happy that I got the title of “First Indian SEO Book Writer.”
Brahamasagar wrote for the first time. Then I got awards lined up on my way. “Digital Marketing Expert 2017,” I even received an award from FM 90.4. I got honored as “Association of Educational Publisher-2017,” “Real Samwad Excellence-2016” and “Association of World Book Fair-2019.” I’ve written 9 books till date, 8 of them are Ebooks and one of them is hardcopy. The hardcopy, “Step by Step Guide to SEO,” was published by Prabhat Prakasan. After I getting honored and receiving awards, Indian publishers published my content for free.
In 2015, I decided to quit my job and build my own company. On 4th July 2015, me and my wife opened the company.
I decided to take the risk of opening the company thinking if I succeed, I’ll continue with the company, if I failed, I’ll get a job and start working again. I also decided to invest from my own pocket, because my family had already spent a lot on my education and other kinds of stuff. The company kicked its start with ₹20,000.
It has been 4 years since then, the company is stable. Right now I have 10 people in my team, two of them are freelancers.
I am not earning much today, but looking at my mother’s sparkling eyes, which shows how proud she is of me, makes me happy. I’m utilizing my time at my company, hoping to make it big real soon. We all are working hard. And hopefully, everything will be great soon.