IP Address, C-Panel & FTP
Website & Domain Name
How to Choose Relevant Domain/URL?
Difference Between HTTP & HTTPS
Static & Dynamic Website
Static & Dynamic URL
Different Types of Hosting and Server
How to Create a Website?
Understanding of CMS (WordPress, Wix, Drupal etc.)
Installing the WordPress & Choosing Relevant Theme
Plugins you Need for your WordPress Website/Blog

 Introduction to SEO
• What is SERP?
• Types & Techniques of SEO
• How Search Engine Index & Rank Pages
• Crawling, Indexing, and Penalization Policies
• Organic Search Vs Paid Search
• Algorithm & Updates of Google
• Anatomy of Search Results
 Keyword Research & Placement
 Competitor Analysis & Monitoring
 Setup Google Webmaster and Analytics for your Website
 Difference Between On-Page & Off-Page Optimization
 On-Page Optimization
• Page Naming (URL Structuring)
• Title Optimization
• Meta Tag & HTML Tag Optimization
• Heading Tags {H1 to H6}
• Keyword Optimization and Synonyms
• Internal\External Link Optimization
• Canonicalization, Pagination & Redirection
• Robots.txt & Sitemaps(XML/HTML)
• W3C Validation
 Off-Page Optimization
• Link Building & Backlinks
• Difference Between Do-Follow and No-Follow Backlinks
• What is PA & DA?
• Social Bookmarking
• Search Engine Submission
• Classified & Directory Submission
• Article & Blog Submission
• Q & A Submission Techniques
• Local Citation & Business Listing
• Blog Commenting, Forum Posting
 Important Factors Influencing Link Popularity
 Basics of HTML & CSS
 Major SEO Tools Including Google Search Console
 SEO Ranking Factors
 Do’s and Don’ts of SEO

 Introduction to Google AdWords/PPC
• Where Ads Can be Seen on Google
• AdWords Terminologies
• Setting Up Google Adwords Account
• Google Adwords Account Structure
 Overview of Microsoft Ad-center(Bing & Yahoo)
 Creation of Effective Campaigns and Ad-groups
 Campaign Types – Search, Display(including videos), Mobile Specific
 Ad Formats, Ad Text Policies, Ad Extensions
 Geo Targeting, Keyword Targeting & Strategy
 Bidding Strategies- Automated & Manual Bidding
 Writing Compelling Ad Copies – Do’s and Don’ts
 Keyword Grouping using Broad Match, Exact Match, Phrase Match
 What is Quality Score & CTR?
 Insertion of Google Conversion Code
 Tracking Conversions & Measuring ROI of Your Campaigns
 Costs & Billing
 Tracking Ad Performance/Conversion
 Optimizing CPC, CPA & CPM
 AdWords Toolbox – Keyword Planner, Site Exclusion, Ad Diagnostic etc.
 Creation of Google Display Network
 Display Ad Formats & Tools
 Understanding Display Planner Tools
 Remarketing & Advance Display
 Linking Accounts & Advance Targeting

What is Social Media?
 Need of Social Media Marketing
 Overview of Social Media Channels
 Best Practices for Social Media Marketing
 Setting Your Goals & Objectives
 Identifying the Right Platform for You
 How to Increase Website Traffic through Social Media?
 How to Build Brand Awareness through Social Media?
 Facebook Marketing
• Overview of Facebook Marketing
• Create your Company Page & Group
• Facebook Page Best Practices
• How to Increase your Facebook Likes?
• How to Engage your Fans & Followers on Page?
• Facebook Advertisement
• Facebook Ad Targeting
• Make your Post Viral
• Facebook Groups and Communities
• Building Links Using Facebook
• Use of #Tags on Facebook
• Facebook Insights & Case Studies
 Twitter Marketing
• Introduction to Twitter
• Create your Profile & Brand Name
• Twitter Marketing for Brand Awareness
• Why is it Micro blogging?
• Twitter Ads – Content & Targeting
• Understanding #tag Concept
• How to Create Influential Post/Content
• Twitter Analytics
• Tools & Measurement to Manage Twitter
• Case Studies
 LinkedIn Marketing
• Overview of LinkedIn Marketing
• Create your Personal & Company Profile
• LinkedIn for Personal Branding
• Brand Marketing on LinkedIn
• How to Grow your Contacts/Network on LinkedIn
• LinkedIn Premium & Advanced Search
• Understanding B2B and B2C Concept
• LinkedIn Ads & It’s Best Practices
• How to use Linked Group for Marketing
• Marketing Strategies, Insights & Case Studies
 Pinterest Marketing
• What exactly is Pinterest?
• How it’s Different from Other Social Media?
• Pinterest for Business
• Marketing & Brand Visibility on Pinterest
• Integrating Pinterest with Other Platforms
• Leveraging Rich Pins
• Optimizing Profile and Best Practices
• How it can help you to promote your content?
• How to Increase Followers & Engagement?
• Pinterest Analytics & Measurement
 Instagram & YouTube Marketing
• Optimizing your Instagram Business Profile
• Crafting an Instagram Content Strategy
• Brand Following & Driving Engagement
• Influencer Marketing on Instagram
• Importance of YouTube Marketing
• Creating Multiple Chanel in Single Account
• How to Add Annotation, Subtitles & Cards
• YouTube as a Social Media Marketing Tool
• Utilizing the Video Embedding Features
• Search Optimization and Monetization of videos
• Instagram & YouTube Ads
• Insights, Analytics & Measurement
 Creating an Effective Social Media Strategy
 Building Content That is Inherently Shareable
 Evaluating Success & ROI

 Introduction to Email Marketing
• How to Write Effective Content and Subject Line?
• What is Subscriber Database?
• What is SMTP Server?
• Rules of Sending Bulk Mail
• Tricks to Send Mail in Inbox Directly
• Email Marketing Software
• Create your First Email Marketing Campaign
 Deliverability – ISPs, Hosting Facility & MTA
 Customer Acquisition Strategies
• Rented List & Co-branded Emails
• Craft Striking Email Newsletters
• Viral Emails
• Event Triggered Emails
• Setting Auto Responder Email
• Hyper Personalization
 Email Template Model
 Nurturing & Automation
• Tools to Enhance Lead Nurturing
• Enhance Better Reach
• Analyze Behavior Patterns
• Choosing an Right Automation Platform
• Tools for Automation like Mail chimp
• Benefits of Automation
 How to track Open/Bounce/Unsubscribed Email?
 Web Resources to Improve Subject Lines, HTML Codes etc.

 Inbound Marketing Fundamentals
• Various Ways to Build Reach Through Digital Marketing
• Effectiveness of Various Engagement Techniques
• How to Identify Right Set of Engagement Techniques for your Business?
• Planning a Long-Term Content Strategy
• How do you create a successful blog post?
 Conversion Optimization
• Role of Conversion
• Conversion Oriented Landing Page Design
• Understanding Customer Psyche
• User Flow and Persuasion
• Online Persuasion
• Testing approaches & Methodologies
• Patterns for Engaging Website Visitors
 Tested and Proven Optimization Methodology
• Test scheduling & timeline
• Web analytics & important metrics
• Live user testing and tools
• Customer experience analytics
• Segmentation, behavioral and technology based testing
• Results monitoring and analysis
 CRO Tools & Lifecycle Mails
• User discovery and Personal targeting
• Ecommerce considerations
• Converting your prospects into leads using emails
• Audience Aggregation Through Emails
• Where do Lifecycle Emails fit in?
• Tools used for Lifecycle Emails
• Life-cycle Emails – Case Studies

 Introduction to Web Analytics
• Setting up Google Analytics
• Account structure
• Setting Objectives
• Basic Metrics
• Direct, Referring, and Search Traffic
• Measurement Protocol
 Product Integrations
• User ID & Migration process
• AdWords
• Google Webmaster
• Google Search Console
 Content Performance Visitor Analysis
• Pages and Landing Pages
• Event Tracking and AdSense
• Setting up Goals
• Geographic and Infographic Information
• Conversion Reporting
• Benchmarking
 Using Google Analytics Reports
• Interpreting the Data
• Dashboard & Segmentation
• Real Time Reporting
• Acquisition, Behavior and Conversion reports
• Sharing Reports
 Social Media Analytics & Automation
• Facebook & LinkedIn Insights
• Twitter & YouTube Analytics
• Hoot suite, Buffer & Social sprout
• Finding Actionable Insights

 What is Online Reputation?
 Importance of Online Reputation
 How to Manage your Online Reputation?
 Reviews & Ratings
 How to Create Positive Brand Image Online?
 How to Respond to Negative Reviews?
 Local Listing & Citation
 Tools for Monitoring Online Reputation

 How to Earn from Affiliate Marketing?
 How to Choose your Niche Affiliation?
 Websites(Amazon, EBay etc.) with Best Affiliate Programs
 Popular Freelancing Websites
 How to do SEO of an Ecommerce Website